full-time strategist.
part-time grave cleaner.

Katie Dyer is a former Florida girl, current Mother Strategy Director. After 13 years in strategy (6 of those with Wieden+Kennedy), she writes pretty good briefs now.

For almost as long, she served as site steward and board member for a historic cemetery, leading headstone cleaning workshops for 60+ volunteers every third Saturday.

Katie is passionate about the death acceptance movement, Los Angeles public transit, experimental horror games, and finding new ways to break good talent into an industry with increasingly fewer entry points.