“Hotels.com Ditches Captain Obvious in First Work from Wieden + Kennedy” (AdAge)
TASK: (Metaphorically) kill Captain Obvious. And make Hotels the star.
TRUTH: When you find the one, you just know it. That’s true of relationships, but also hotels. After all, finding your perfect stay has less to do with a long list of amenities, and more to do with how it makes you feel. How it supports you, wines and dines you…
TENSION: Hotels.com isn’t your standard hotels directory. It’s a matchmaker.
Find Your Perfect Somewhere.
Coming off of almost a decade of Captain Obvious work, we relaunched Hotels.com with a series of “dating personals” for all types of stays. With the hotels themselves vying for travelers to swipe right. Breathing new life into a legacy brand, while answering the age old question: Is this hotel tryna fuck?