“Gamers Are the Perfect Humans in W+K's Darkly Comic Ads for OMEN.” (Muse by Clio)
TASK: Mainstream PC gaming. By convincing console casuals to take their gaming more seriously.
TRUTH: Research shows us that when we game, we’re better for it. Statistically, we’re sharper, smarter, happier. Better team players, better leaders. Even better laparoscopic surgeons.
TENSION: Culture still considered gaming a waste of time.
I’m not gaming for me. I’m gaming for you.
OMEN believes that gaming makes you a better human. So logically, not gaming is just plain irresponsible. That’s why each of our films center around people with respectable professions— surgeons, politicians, pilots— all benefited IRL through the skills they acquire in gaming.