"This is pretty funny… Unstoppable is about right." (Ian Rapoport)

TASK: In 2020, get guys to wear deodorant again. By proving the long-lasting power of Old Spice’s “Triple Protection” Sweat Defense.

TRUTH: When guys sweat, it takes them out of the game.

TENSION: When guys don’t sweat… they stay in the game even longer. But now with Old Spice’s Triple Protection Sweat Defense, they’re going too far with the game, frankly.

IDEA: We showed how Old Spice Sweat Defense was the sweat-defying secret behind famed running back, Derrick Henry, going long long.

And because it was #pandemictimes, we did it all in a Madden-style animation. Take that, Covid!