A laptop with superior airflow deserves the very best air.
HP asked us to launch their new OMEN 16: A gaming laptop with a premium cooling system that funnels air through, keeping things nice and chill.
But with a cooling system this premium, we couldn’t just let it run off any old air. So we created a first-of-its-kind can of artisan gaming air.
Introducing: Air by OMEN.
We made a fancy paralaxing website where you could order your own premium, handcrafted, bespoke, locally sourced, twice-aged, molecularly optimized, sweet-smelling cans of air. Air fit for the OMEN 16 to drink.
That’s the power of Air.
In tandem, we released an instructional video of how to properly use your can of Air by OMEN, in case you were wondering.
To push the bit further, we launched to press with an unorthodox keynote: Hyping not the hardware of the OMEN 16, but rather, the air that flowed through it. Taking the piss out of the overhyped, Apple-style tech launches in the process (see below).
“An empty aluminum can? There's no sweeter promotional item!”
“Its cool cylindrical contours make me want to run right out and buy a $1,399.99 gaming laptop. Well played, HP!”