Gaming isn’t a waste of time, it’s altruistic.
Research shows that when we game, we’re better for it. Statistically, we’re sharper, smarter, happier. Better team players, better leaders. Even better laparoscopic surgeons.
And yet culture still considers gaming a waste of time.
I’m not gaming for me. I’m gaming for you.
OMEN believes that gaming makes you a better human. So logically, not gaming is just plain irresponsible. That’s why each of our films center around people with respectable professions— surgeons, politicians, pilots— all benefited through the skills they acquire through gaming.
“Gamers Are the Perfect Humans in W+K's Darkly Comic Ads for OMEN.”
We even put OOH up in the game, Road 96.
Extending our campaign’s altruistic message to the furthest reaches of the gameosphere.
