“We’re Log-ifying everything” (Kenny Loggins)
TASK: Ring in Clashmas (Supercell’s in-game holiday) by uniting the Clash of Clans and Clash Royale mobile game communities over a shared love for a character.
TRUTH: There was for sure one story, and one character, who fans had never heard from up until now. Who would certainly have a thing or two to say about the Lumberjack chopping down trees for Clashmas… The Log.
TENSION: The Log can’t talk. It’s not even really a character, it’s more like a beloved ground defense spell.
Merry Logmas.
With the Log in control of Clashmas, all hell breaks loose. Our spiked villain collabs with a bunch of celebs, like Great British Bake Off’s Prue Leif, to really clash up the holidays. And even snags none other than Kenny Loggins (get it?) to perform an official Logmas holiday song.
“Best. Logmas. Ever!”
To spread further holiday cheer, we sent 7ft-tall spiked Logs to Clash creators to decorate with game-inspired ornaments, chock full of easter eggs.